Ben Oostdam story # 500:
"EVERYTHING WORKS"
says Garrison Keillor
about this HONDA Show ...
PREFACE:
If you thought that the people who set up a room full
of dominos to have them knocked over later was amazing,
you haven't seen anything yet. There are no computer
graphics or digital tricks in these images.
Everything that you see happened in real time exactly
as you see it.The recording required 606 takes and in
the first 605 takes there always was something,
usually of minor importance, that didn't work.
It was necessary for the recording team to install
the set-up time after time and it took several weeks
working day and night to achieve this effect.
The recording cost 6 million dollars and it
took 3 months to finish, including the engineering
design of the sequence. The duration of the video
is only 2 minutes, but every time that Honda
shows the commercial on British television,
they make enough money to support any of us
for the rest of our lives.
However, this commercial has turned out to be
the most displayed in the history of the Internet.
Honda execs think that it will pay for
itself simply because of the free showings.
When Honda senior execs viewed it,
they immediately approved it without hesitation --
including costs. Everything you see in the
sequence (besides the walls, floor, ramp and
untouched Honda Accord) is part of two automobiles.
The voice is that of Garrison Keiller.
The commercial was so well received by Honda execs
when they saw it, that their first comment was how
amazing the computer graphics were.
They almost fell out of their chairs when told
that the recording was real without any graphics
manipulation. By the way, about the wind shield
wipers in the new Honda Accords, they are
sensitive to water and designed to start working
as soon as they get wet.
So heeeeeeeeere's....
THE HONDA SHOW
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