Ben Oostdam story # 500:

says Garrison Keillor
about this HONDA Show ...


   If you thought that the people who set up a room full
   of dominos to have them knocked over later was amazing,
   you haven't seen anything yet. There are no computer 
   graphics or digital tricks in these images.

   Everything that you see happened in real time exactly
   as you see it.The recording required 606 takes and in
   the first 605 takes there always was something,
   usually of minor importance, that didn't work.

   It was necessary for the recording team to install
   the set-up time after time and it took several weeks
   working day and night to achieve this effect.
   The recording cost 6 million dollars and it 
   took 3 months to finish, including the engineering
   design of the sequence. The duration of the video
   is only 2 minutes, but every time that Honda
   shows the commercial on British television,
   they make enough money to support any of us
   for the rest of our lives.

   However, this commercial has turned out to be
   the most displayed in the history of the Internet.
   Honda execs think that it will pay for
   itself simply because of the free showings.

   When Honda senior execs viewed it, 
   they immediately approved it without hesitation --
   including costs. Everything you see in the
   sequence (besides the walls, floor, ramp and
   untouched Honda Accord) is part of two automobiles.
   The voice is that of Garrison Keiller.

   The commercial was so well received by Honda execs
   when they saw it, that their first comment was how
   amazing the computer graphics were.

   They almost fell out of their chairs when told
   that the recording was real without any graphics
   manipulation. By the way, about the wind shield
   wipers in the new Honda Accords, they are
   sensitive to water and designed to start working
   as soon as they get wet.

So heeeeeeeeere's....


BLO copied it 20090821c - stories